PhMuseum International Photo Festival is back for its third edition scheduled from 22 September to 1 October 2023 in Bologna, Italy.

The chosen theme is I Don't Know How To Respond To That, the answer that virtual assistants like Apple Siri give when they can't find a solution to our questions. The aim is to explore the dialogue between humans and machine, with a particular focus on the development of language in a broad sense. Through the works on display we will try to understand how our relationship with technology and our ways of communicating evolve in a world characterized by continuous innovations.

You are invited to present your visual projects to share your interpretation of this year's theme. All approaches are welcome, you can also insert links to videos or installation shots in your applications. Through this open call we will select at least 4 projects for individual shows, up to 40 images for a collective installation, and up to 20 works for the projections. Plus, as an applicant you can claim your free daily pass to attend the festival.

We look forward to reviewing your applications - together with a jury comprising photographers who were the protagonist of last year's edition - and to welcoming you to Bologna in September.