The competition invites the public to showcase, through creative images, a positive vision of tires and their value in the circular economy model: reduce, reuse, recycle, and recover . The new deadline for participation is February 28, 2026 .

Participation is done through Instagram . The only requirement is to upload an image with the hashtags #TNU and #NeumáticosEnPositivo , tag @tnu.neumaticos , and follow the official profile.

Images can address topics such as recycling, reuse, sustainable mobility, urban environments or nature , and creations generated with artificial intelligence are also accepted , provided that this is clearly indicated in the publication.

The jury will award the three best works with €1,000, €500, and €250 respectively. In addition, ten runner-up prizes of €40 each will be awarded , five chosen by popular vote and five selected by the jury.