The 28th edition of the PICTO Fashion Photography Award holds a special significance for the PICTO Foundation.

Following 2025, the year in which PICTO celebrated its 75th anniversary, 2026 marks the 10th anniversary of the “PICTO Foundation” endowment fund.

This year also coincides with a major milestone in the history of photography: the celebration of its bicentennial.

The Picto Prize for Fashion Photography is a cornerstone of the initiatives led by PICTO, a historic player in the photographic ecosystem, in support of creation and emerging talent.

Established nearly 30 years ago, the prize reflects a long-standing commitment to photography and, in 2026, resonates with the celebration of its bicentennial.