FREE ENTRY / De Structura - "Unframed" Open Call

Unframed is a cross-disciplinary exhibition that intertwines contemporary art with augmented reality (AR). Set across five European countries—Estonia, Finland, Sweden, Italy, and Romania—and potentially reaching farther, the project challenges conventional modes of interaction between audiences and societal processes, using AR to transform static artworks into dynamic portals of dialogue and discovery.

At its core, Unframed invites emerging artists to interpret topics like climate action, digital rights, food security, deforestation, coastal vegetation, queer culture, and others that are covered by European politics. These interpretations take the form of ten unique existing artworks (we are not commissioning you to make new work) that will be displayed through AR, enabling audiences to interact with the works using their smartphones or tablets. This immersive experience is designed to make policy tangible, offering new ways for viewers—especially younger generations—to engage with ongoing societal processes.

The addition of a physical installation that will support the digital experience–Reality Array modules–aims to improve the project’s accessibility and further our environmental efforts. This modular exhibition system, made from recycled plastic, replaces single-use AR markers with adaptable, transportable structures. This approach opens the exhibition to diverse spatial configurations, ranging from gallery settings to public spaces. Reality Array is inspired by modules designed by Luca Bilbo Rasmussen and Selma Lindhardt Blomberg for the Juxtapose Art Fair.