Now in its 13th year, AddOn is a non-competitive, anonymous photographic exhibition curated by Charles McKean and Festival Director Moshe Rosenzveig OAM.

As a core event of Head On Photo Festival, AddOn showcases an amazingly diverse and exciting range of square images taken by photographers spanning professionals, artists, enthusiasts, celebrities and politicians.

AddOn is an ideal entry point for photographers to become involved in this year’s Head On Photo Festival.

Initially the images are shown without titles or photographer credits, viewers interpreted them at face value bringing their own meanings to them.

After the exhibition, every participant receives a printed exhibition catalogue.