Picto Foundation is pleased to announce the launch of the 25th edition of the Prix Picto de la Photographie de Mode. Since 1998, the Prix Picto de la Photographie de Mode has been highlighting emerging talents in the field of fashion photography and awards three photographers each year. The Grand Prix Picto de la Photographie de Mode wins a Leica camera and an exhibition produced by PICTO. The second prize, Dotation le19M de la Photographie des Métiers d'Art, is given to a photographer who will collaborate with one of the resident houses of le19M, a site conceived and designed by CHANEL, dedicated to the fashion crafts in Paris-Aubervilliers. The third prize, Dotation Filippo Roversi, underlines the originality of a technical know-how and offers its winner the possibility of a workshop with the photographer Paolo Roversi and production assistance from PICTO. Palais Galliera, Musée de la Mode de la Ville de Paris, offers the winners the opportunity to join its collection and to exhibit in a space of the museum made available for the Prix Picto de la Photographie de Mode. Since 2021, Photo Festival St Barth Art Week invites one of the three laureates to an artistic collaboration.