"THE NEW CREATORS" is a photography and video awards program that aims to discover new talent who share Sony's purpose: "To fill the world with emotion, through the power of creativity and technology." The awards are open to all, with no restrictions on age, experience, or photography equipment. We accept submissions from a wide range of categories, with three categories for photography and three for video. Creators who pursue new forms of expression and have a

burning desire to move people's hearts will become co-creators of the emotion Sony strives to create, and we will work together to take on the challenge of new creations.