Eurostars Hotel Company invites citizens and visitors to participate in the 13th Eurostars Madrid Tower Photography Award 2026. The theme of this edition is 'Madrid’s facades'. The city of Madrid is a mosaic of stories, styles, and eras reflected in its facades. From the restraint of classical architecture to the modernity of contemporary trends, each building tells a unique story that resonates with the city’s cultural identity.

The First Prize will receive €5,000 and a trophy. The runner-up will receive the Hotusa Group Prize, valued at €3,000, and a trophy. The competition will also recognise the runners-up with a trophy and 8 free stays at the Eurostars Hotel Company hotel of their choice.